The Wrestling Observer reports that WWE's current United States Heavyweight Champion Dolph Ziggler has been receiving praise backstage in WWE both for his work inside the ring and for his mircophone skills. WWE is also pleased with Ziggler's ability to have good matches with Mason Ryan, who is still considered to be somewhat green (awkward inside the ring).
It should also be noted that this is not the first time that WWE officials have been high on Dolph Ziggler. Many members of the WWE Universe - fans, wrestlers, and WWE officials alike - believe that Dolph Ziggler has the potential to be a big star in the future. Dolph Ziggler is already a very accomplished Superstar, being the current U.S. Champion as well as a former Intercontinental and World Heavyweight Champion (for one night only) as a member of the Friday Night SmackDown roster.
It is also being reported that WWE intends to put more storyline articles on their official website, WWE.com. This is something that they have noticeably done more often over the past few weeks.