Paul Heyman highlights the immense power of the WWE brand, especially with its new Netflix deal, marking significant growth for the company. As WWE gears up for WrestleMania 41, Heyman emphasizes that WWE has evolved beyond a niche market to become a key player driving pop culture.

In an interview with Joe Otterson for Variety, Heyman stated, “We’re no longer a boutique industry. We’re not on the fringe; we’re driving pop culture now. And with the fact that Roman Reigns is the undisputed top box office attraction, the number one star in the entire industry, and his Wiseman, are driving these cultural phenomenon, I would suggest the youth of this world is in very good hands right now.”

Heyman also discussed the recognition of The Bloodline in WWE 2K25, where Roman Reigns features on the cover and the stable receives a special edition of the game. He remarked, “It’s truly a reaffirming moment for The Bloodline and the members within The Bloodline that Roman Reigns and I are on the cover of this video game, it’s a mainstream acknowledgement of the contributions to the entire sports entertainment industry by the Tribal Chief and his Wiseman. It’s a huge step into the mainstream; it’s an encapsulation of this moment in time in which the disruption of the entire industry by Roman Reigns is hereby acknowledged.”

⚡ Roman Reigns Celebrates WWE 2K25 Cover Star Announcement

Roman Reigns has responded to being named the cover star of WWE 2K25, set to release later this year. The announcement was made on the Janua [...]

, Ben Jordan Kerin Jan 28, 2025 09:51AM