Revealing the Unused WCW Logo from 1999 Rebrand

A long-hidden WCW logo from their 1999 rebrand has surfaced on Twitter. In April 1999, WCW unveiled a new logo, prompting significant criticism for its design. Many fans believed the classic WCW logo, simply displaying the three letters side by side, was iconic and didn’t require change.

The rebranded logo, however, flattened the W’s and made the C taller and thinner, resulting in a design that many felt did not resemble the initials “WCW,” which left many perplexed. Notably, Eric Bischoff, who led the company during the rebranding, shared his discontent with the change. The logo’s lack of clarity led to the use of the full company name in commercials.

An old box of WCW company records has revealed this unused logo design.

An old box of #WCW company records reveals this unused logo design (considered for the '99 rebrand).

What do you think?#BeyondNitro https://t.co/VVBRaWYzWm pic.twitter.com/OTXW9K7kBu

— WCWNitroBook (@WCWNitroBook) January 14, 2025

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