WWE has filed a new trademark for "Cenation" on January 14th, aimed at merchandising. The trademark covers a wide range of products including:

• Cardboard and paper hangtags
• Packaging, namely blister cards
• Paper for wrapping and packaging
• Collector albums for sticker collectables
• Stickers and sticker albums
• Collectable photos and photo albums
• Framed pictures
• Labels and folders
• Paper place mats, table linens, and napkins
• Postcards and greeting cards
• Calendars, posters, and decals
• Temporary tattoo transfers
• Trading cards and magazines
• Coloring books and children's activity books
• Souvenir programs and pictorial biographies
• Comic books and picture books
• Stationery items
• Party supplies and decorations

John Cena is currently on his farewell tour, set to conclude at the end of 2025, and he is slated to compete in the men's Royal Rumble.