On September 18, WWE submitted a trademark application for the phrase 'Global Localization' to the United States Patent & Trademark Office. The application reveals WWE's intention to utilize the term within the scope of 'entertainment services.'

Accompanying the application was the following description:

Entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and radio, and via the internet or commercial online service;

providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment; fan club services, namely, organizing and staging events with wrestling fan club members; providing online newsletters in the field of sports entertainment; online journals, namely, blogs in the fields of sports entertainment; Entertainment services in the nature of development and creation of multimedia entertainment content.

The term 'Global Localization' was originally coined by Triple H in 2018 to outline his concept of creating international WWE hubs that would serve as talent pipelines for the US-based NXT brand.

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