According to the Wrestling Observer Newsletter, WWE’s Chief Executive Officer Nick Khan played a key role in the WWE deal with Twitch because of the success of ESPN’s sidecast during Monday Night Football games.
WWE announced that a new “sidecast” of WWE RAW will air on Twitch:
“STAMFORD, Conn.–(BUSINESS WIRE)– WWE (NYSE: WWE) today announced a multi-year partnership with Twitch that will see the return of the official WWE channel and popular WWE Superstar channels, featuring live and exclusive content.
“In addition to the launch of the channel, WWE will debut today a companion sidecast to Monday Night RAW, bringing the WWE Universe behind the scenes and closer to the in-ring action.”
“The weekly viewing experience will be led by a rotating cast of hosts and will regularly feature appearances by WWE Superstars, unique and exclusive content such as backstage interviews, and more. Viewers can stream the sidecast live every Monday beginning at 8 p.m. ET via https://www.twitch.tv/wwe or the Twitch App.”
“Additionally, the official WWE channel will be home to other live productions and will serve as an alternate live streaming feed for all of WWE’s premium live event press conferences.”
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