International markets are very important to WWE, and their reach in India was none more evident than with WWE WrestleMania 38 which brought in a mind-blowing 56.1 million viewers on Sony Sports Network according to a report from India.com.
In terms of the Live viewership of WrestleMania on Saturday is concerned, it was up by 34% with WrestleMania Sunday viewership up 33% year-on-year.
WrestleMania 38 beat Super Bowl LVI with 2.2 billion social media impressions for WWE vs. 1.8 billion impressions for the NFL. WWE won in video views with WrestleMania at 1.1 billion vs. Super Bowl at 618 million. WWE won in engagements with WrestleMania at 87 million vs. Super Bowl at 78 million. WWE won in video watch time with WrestleMania at 13.1 million hours vs. Super Bowl at 3.56 million hours.
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