WWE Hall of Famer Eric Bischoff has revealed that he is embarrassed for Tony Khan following the AEW President ordering an "independent study" into critics of the AEW brand which concluded that they are paid trolls and bots.

During an interview with Bodyslam, Eric Bischoff said the following on the matter:

“Man, I’m embarrassed; that’s the best way to say it; I’m embarrassed for Tony. I don’t know whether what he said was true or not true. Who knows, he has enough money to figure that thing out. Let’s assume he’s right; let’s give him the benefit of the doubt. But don’t sell it. Don’t go and whine about it because guess what happens next. Once you sell it, people who otherwise won’t jump on and take a swing at you are going to jump and take a swing at you because you’re selling and reacting to it.”