WWE filed a trademark for Roman Reigns on February 14, 2022.

The company filed the term, "The Bloodline" for entertainment and merchandising purposes. Here is the description listed with the United States Patent and Trademark Office.

“G & S: Wrestling exhibitions and performances by a professional wrestler and entertainer rendered through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports via an online community portal.”

The Usos and Paul Heyman are currently part of "The Bloodline" group.

The formation of The Bloodline: WWE Playlist