During the latest edition of the DDP Snake Pit podcast, Jake Roberts spoke about Vince McMahon dropping his feud with Hulk Hogan due to fan reaction.

“I walk off the set to the back, Vince grabs me and hugs me, ‘oh Jake this is going to be magnificent! Oh God, the money you guys are going to make.’ And I’m sitting there going, ‘finally, finally my dream man, it’s happening, thank you, Jesus. I’m pissing myself. I’m so happy. He says, ‘stay right here with me’. I go, ‘what for?’ He goes, ‘the people, they’ll start chanting Hulk, Hulk Hulk. He’s going to come to his feet, he’ll rip his t-shirt off, he’ll scream, beat his chest, and he’ll come looking for you. We’re talking about going straight to the bank with all of this. Jake, thank you.’ And he shakes my hand. We stand there and we stand there. Then Vince starts to look around like what the hell is going on. He looks out, Hogan’s waiting for the people to start chanting. The people did. They started chanting, ‘DDT, DDT’. And Vince went, ‘you’re screwed’. ‘What do you mean I’m screwed?’ He goes, ‘that’s not what we want.”

Roberts continued.

“So they gave us a couple of shots, they sent us to Portland, Maine, sold out, set the record. Went to Montreal, sold out when it hadn’t been sold out in years there before. Sold it out, turned them away, no cameras. Here’s what happened in the matches. ‘DDT, DDT’. Vince says, ‘that’s it, no more’. ‘What do you mean no more, we’re sold out, we turned away people’. He goes, ‘I don’t give a d-mm, that’s not what it’s about’. How much better can you get than a sellout? The WWE didn’t care about sellouts. It’s all about marketing, that’s where the money’s at. Vince used to say he didn’t give a sh-t how many people came to the building.”