During an interview with John Ourand of SBJ, Nick Khan spoke about being brought into WWE.

“If it once was a mom-and-pop shop, Vince (McMahon) certainly didn’t believe it was anymore. Part of what I believe he was looking for in bringing in someone from the outside was to make sure the community at large didn’t treat it that way. We believe we’re a global content company. Vince believed that WWE was at a place where it had earned a seat at the adult table, but others in the company didn’t see it that way. For the company to be treated the way that Vince, Stephanie (McMahon), [WWE executive] Kevin Dunn and myself and others believed it should be treated in the community, you needed executives who reflected that, who had range, who could get people on the phone and who could be taken seriously by their peers."

Khan also spoke about WWE's deal with Peacock.

"In what is now a cluttered OTT subscriber marketplace, it only made sense to partner with somebody. We want to be in business with everybody who is a real player in this business. Understanding the business , where it’s at and where it’s heading , is a key part to all of this."