During an appearance on Busted Open Radio, Nick Aldis spoke about NWA putting their content behind a paywall.

"The paywall thing, we knew right from the beginning that it wasn't ideal. It's just, we were in a position at that point where we weren't funded by a giant organization or someone with endless resources. Obviously, Billy has committed his own substantial personal wealth to fund this thing. As a fledgling promotion in the position we were in, it was very hard to accept that we were going to have to slow the momentum down. Ultimately, the decision was made for survival. Billy and I, from day one of our relationship, we believed that the NWA has a place and that it was going to take time. We never believed in trying to hot shot anything or trying to make a big loud noise or jump in because the resources would be impossible to go toe to toe with the giants that were doing that. We wanted to protect our USP and slowly but surely build a strong and loyal fanbase and the NWA fan has been that. To do that, we need the eyeballs."