During the latest episode of his Grilling JR podcast, Jim Ross talked discussed the current WWE product and how he feels the booking has 'gotten a little stale'...
āI think the WWEās booking has just gotten a little stale. Theyāre trying desperately, as you see on NXT and so forth, to get younger. I think Big E, heās not a young pup but heās a new face in that role, and I think thatās what theyāre trying to do. Itās like starting the race a little late in the game, itās going to take a little while to catch up and develop young stars. I said this a million times on the show at nauseam, wrestling fans love new. They love surprises, they love things that they canāt call, and I believe that to this very day. No matter what their age is, they love surprises.ā
ā[AEW] is fresher. Even though they see Adam Cole, they havenāt seen him in this environment. They havenāt seen Adam Cole against CM Punk yet or Bryan Danielson yet. All these matches are there at Tony Khanās disposal whenever he wants to use them. Tony Khan has done a great job of getting these talents who arenāt necessarily young, but new and fresh, and therefore, their marriages/matches with other guys is going to be fresh. I think thatās where we are right now, and Tony did a good job of signing all these dudes that can work. They can work with each other, work as a team, they can do anything because theyāre skilled. WWE has got a lot of really good, young talents but itās going to take a while for those talents to realize youāve got to be a main eventer and raise your level of performance in every aspect of what you do. From your ring entrance, to your ring attire, to your music, finish hold, how you sell, everything. Everything changes and everything has to be elevated, and I think itās going to take a while.ā