Rapper Bad Bunny is doing great business for WWE since his debut at the 2021 Royal Rumble event.

As well as bringing the company mainstream media attention, with over 40 million social media shares, he's boosting the company's WWE Shop sales to the tune over $500,000!

Fightful Select revealed the following:

"At the time we got the information, the only other person in the top five was Roman Reigns. Even then, the #5 spot did about 65 percent of the sales of the number four seller, and less than five percent of the top seller. To say that Bad Bunny was a big success is an understatement."

Bad Bunny is expected to have a big match at WrestleMania 37.