AEW Files Trademark For “Too Sweet”

AEW is in the process of attempting to trademark rights to the term "Too Sweet."

The company filed the listing with The United States Patent and Trademark Office on January 11, 2021 for merchandise, and entertainment services by a professional wrestler or wrestling group.

“INTERNATIONAL CLASS 041: Entertainment services, namely, arranging and conducting of competitions in the field of wrestling; Entertainment services, namely, personal appearances by a wrestler or wrestling group; Entertainment services, namely, production and distribution of ongoing television programs in the field of wrestling; Entertainment services, namely, providing ongoing television programs in the field of wrestling via a global computer network; Entertainment services, namely, televised appearances by a wrestler or wrestling group; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Fan clubs; Providing information in the field of entertainment; Entertainment in the nature of wrestling contests; Providing wrestling news and information via a global computer network.”