Ross did an interview with James Walsh of Wrestling Epicenter recently, and he discussed the recent AEW ratings dip and if it worries him.
He and other higher ups within AEW said they're not worried about the recent ratings drop views wise. He stated he has no knee-jerk reaction, and he's not worried about it. The numbers are going down in certain demographics.
"No knee-jerk reaction. I'm not worried. You said the numbers are going down – True statement. In certain demographics… This is far from a disaster. With our show sandwiched between all the WWE shows on Monday, Wednesday, and Friday, our audience is still finding us. The empty arena stuff affects everybody. It isn't the usual ambiance that we're all used to. Sometimes, as you said, the fans are as big of a part of the show as anybody. Our audience are very young, defiant, and make a lot of noise. All of us really miss that!
The numbers thing… Look, I learned a long time ago. We got our ass (WWE) beat 83 weeks in a row by WCW and I was in the talent relations chair. We didn't have time to worry about the ratings because in 6 days after you got the ratings, you had to do it again. That's not a lot of time to moan about it or to celebrate. So, the ratings right now, for me, I'm not worried about it. It means nothing. It means something, obviously. But, we're doing just fine and we know where we're going."