Nielsen, the company behind TV ratings in the United States is about to make big changes to the way it measures viewership for television.
From the fall of this year, the way "overnight" numbers are reported will change. The Wrap reports:
"On Oct. 3, the overnight ratings for primetime TV shows are expected to be sent to networks at 1 p.m. ET the following day, or four and a half hours later than they currently are. (We’ll save you the math: Overnights are currently available around 8:30 a.m. ET.)"
In addition, Dave Meltzer of Wrestling Observer is reporting that viewing habits of television shows viewed outside the home in bars, airports, restaurants, and offices will all be taken into account from 2020.
Nielsen has been testing out-of-home viewing for a while and has found with this new metric an average increase of 11 percent to viewership.
This news will of course be welcomed by WWE and other wrestling promotions.
Follow us on @WNSource
Follow us on Instagram
LIKE us on Facebook
⚡ News tip? Email email@example.com