As first reported by Dave Meltzer, current WWE United States Champion Ricochet is being launched to the forefront of the company in hopes of boosting the teenage demographic.

Paul Heyman, now head of the RAW creative, is seeming to hold the young superstar in very high regards. It is being noted that this push is to hold on to, as well as expand WWE’s teen audience and not lose them to the “New and Fresh” appeal of AEW before they go televised in the Fall.