WWE Finally Trademarks ‘Then Now Forever’ Following CBS Super Bowl Use
Posted By: WrestlingNewsSource.com on Feb 10, 2019
WWE has reportedly trademarked their slogan "THEN NOW FOREVER" after CBS used it for the Super Bowl. PWInsider reports a claim to the trademark was filed on February 4th, a day after CBS used it during their Super Bowl coverage.
WWE has been using the slogan during their opening video montage since 2012.