According to a report from BodySlam.net, Daniel Bryan's recent heel turn has had a significant impact on his merchandise sales. Their report says that the current WWE Champion's merchandise sales have plummeted in recent weeks.

Brad Shepard of BodySlam.net said the following:

“Since turning heel, Daniel Bryan’s merchandise doesn’t sell.”

How do you feel about Daniel Bryan's heel turn? Does his lack of merchandise sales mean that he's doing an effective job as a heel, or do you think it means that fans simply don't care about Bryan as a heel like they did when he was a babyface? Give us your thoughts in the comment section below.