New Japan Pro Wrestling President Harold Meij recently spoke to The Mainichi and revealed that New Japan's NJPW World streaming service has about 100,000 subscribers in total, with about 40,000 of them coming from outside of Japan:

“My thinking hasn’t changed since my time at Takara Tomy. I want to expand the fan-base regardless of age, gender or nationality,” Meij explains.

“New Japan has fantastic content, so it has the possibility of picking up popularity overseas. At the moment, there are some 100,000 registered members on our video streaming service ‘New Japan Pro-Wrestling World,’ and 40,000 of them live outside Japan. I would like to aim for the international market with things like videos in English or events for foreign tourists.”