WWE has filed a trademark for the term "British Strong Style", according to PWInsider.

The trademark request reads, “Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing and staging events with wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely, blogs, in the fields of sports entertainment.”

The name "British Strong Style" has been used by WWE UK Champion Pete Dunne, Trent Seven and Tyler Bate.