WWE Hall of Famer "Stone Cold" Steve Austin recently discussed his legendary "What?" chants on The Steve Austin Show podcast and how the chant has affected promos in the wrestling business over the years:
“I never knew the ‘What?’ chant would stick around as long as it’s stuck around. It can really mess with a guy's or girl's rhythm, what they are really trying to say. Sometimes they can get flustered. Sometimes that ‘What?’ chant could really be overwhelming, and you think people aren’t paying attention to what you’re saying, and sometimes when a really strong, heartfelt promo is happening, they’ll start with that ‘What?’ chant.
“The audience is missing out what the wrestler’s saying, so sometimes you gotta time that ‘What?’ chant when there’s some bulls–t going on and you gotta be able to listen to a real deal promo so you know what’s going on in the story. I feel for ya, and I feel for when they’re trying to cut a good promo. It interrupts your rhythm, plain and simple.”