Roman Reigns not winning the WWE Championship has become a big talking point within the world of professional wrestling, so much so that WWE is actually now purposely pushing the idea that Reigns is being screwed by WWE management and that's why he isn't champion, akin to the Daniel Bryan/Authority storyline a few years ago.
Dave Meltzer explained the situation during the most recent edition of Wrestling Observer Radio:
“They’re trying to tell the story and I can’t believe it because they’ve been trying for a couple of months, but they’re still trying to tell the story that [Roman Reigns] is Daniel Bryan and management is screwing him over and that’s why he’s not the champion. But nobody buys it.”
“They’re trying to figure out a way to get people to cheer him. We’re supposed to think that all these things that happened — the whole thing that they favor Brock Lesnar but it didn’t work. I guess for whatever reason even though it didn’t work nobody has a better idea so that’s what they’re going with.”