WWE Executive Vice President of Digital and Social Content Jayar Donlan recently spoke to SportsBusinessDaily.com and talked about WWE's social media department. Jayar revealed that the department currently consists of over 90 people.
When discussing how the team works with WWE Superstars on social media, Donlan said the following:
“We are constantly working with them to make sure they are engaging with fans in a meaningful way. We have a team of social media producers who travel the world with our superstars and helping them create the attractive and engaging social content. They manage their own accounts and have direct access to the fans.”