Former WWE Writer Kevin Eck recently appeared on The Wade Keller Podcast and discussed in which he discussed why WWE has changed its approach to how it presents the final hour of WWE Raw. In recent weeks the Cruiserweights have been slotted into the main event position which has raised a lot of eyebrows, but as Eck explains there is a very good reason for this change:
"What’s happened recently is that I think when you look at the ratings, you always see consistently the third hour drifts off, and you see a higher rating during the second hour, so I think we’re seeing a shift to where on Raw a lot of times, what is considered the ‘Main Event’ is taking place at the end of the 9 o’clock hour and is drifting towards the 10 o’clock hour. There is some prestige to appear at the end of the show, but I don’t think it’s the same to when I worked there, or with SmackDown since it’s a 2-hour show. Vince has seen the rating trend that people aren’t sticking around, no matter what they put in segment 15 and 16 in the long stretch just wasn’t doing so well, so why are you going to put your most important segment in the hour to where people are tuning out?"
On The Cruiserweights: “The old format, that I worked under, I can tell you that there would have been no chance in hell that Enzo Amore and the Cruiserweights would be in the final segment. If you want to watch the main event of the show, look at what is going on around 9:55 and crossing over the 10 pm hour; which looks like what is most important to Vince McMahon on the show.”