WWE Chief Brand Officer and Monday Night Raw Commissioner Stephanie McMahon recently spoke to Fortune.com.

On How Fans Can Change WrestleMania Plans: “Our audience tells us what they love, what they don’t like and worse, what they don’t care about. And you have to be listening, and in WWE, yes, we do, we pivot on the fly. It’s an advantage that we’re live. We do set our storylines out a year in advance, WrestleMania being our Super Bowl and then we program backwards, but things happen. The audience might not be invested in a character that we think they will be invested in for whatever reason. There could be an injury that happens, because we really are an incredible athletic event as well. Anything can happen, so that ability to pivot and twist is really important.”

On How The NXT Fans Determine The Next Generation: “And when you think about NXT, for example, our audience is actually determining who makes it to the next level, who goes to that main roster,” McMahon said. “And they know it, they know that they are a part of that person’s success, so they are that much more invested in it. And again, I just think that engagement is really important.”