WWE made the Super Bowl LI champions, The New England Patriots, their own custom made WWE championship belt. WWE usually make a custom item like this for major sports teams and athletes. The Patriots beat the Atlanta Falcons, which had to be put in overtime, a first ever in Super Bowl history. They won 34-28. 

In addition to 5x #LombardiTrophy @Patriots also carrying @WWE gift belt down the parade route https://t.co/fFLiMgFGib pic.twitter.com/RZ8bOvCzH9

, WCVB-TV Boston (@WCVB) February 7, 2017

The champs are here #patriots @wwe #wcvb pic.twitter.com/wQZIZKqvUx

, Scott Isaacs (@ScottIsaacs) February 7, 2017

The @WWE Belt is stylin' and profilin' at the @Patriots Parade #WBZ Wooooo! pic.twitter.com/Cbndf4nGdk

, Brad Tatum (@BradTatum) February 7, 2017