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WWE Announces New Multi-Year Partnership With Snapchat

Posted By: Kenny Williams on Mar 31, 2016

WWE Announces New Multi-Year Partnership With Snapchat

WWE has issued the following press release:


STAMFORD, Conn.,¬†March 31, 2016 ‚ÄstSnapchatters and WWE fans around the world will be able to experience¬†WrestleMania¬†as part of a multi-year partnership announced today by Snapchat and WWE. To kick off the partnership, Snapchat will cover¬†WrestleMania,¬†which takes place¬†this¬†Sunday, April 3¬†at AT&T Stadium in Arlington, TX, via a Live Story.¬†WrestleMania¬†will also air live around the world on WWE Network¬†at 7 pm ET. SNICKERS¬ģ, the official presenting partner of¬†WrestleMania,¬†will be WWE‚Äôs first-ever Snapchat Live Story brand partner.

‚ÄúWe are thrilled to partner with Snapchat and provide our fans with¬†a new way to experience¬†WrestleMania,‚Ä̬†said Jayar Donlan, WWE Senior Vice President, Digital & Social Content. ‚ÄúThe Snapchat Live Story allows WWE fans to share their stories from our annual pop culture extravaganza and dive into the live action of¬†WrestleMania¬†in more ways, and from more perspectives, than ever before.‚ÄĚ

Fans will have the opportunity to contribute video and photo Snaps to one collective WrestleMania Live Story, which captures the real story of the event, straight from the fans, organizers, and everyone in between. The Snaps submitted from WrestleMania will be curated and packaged by Snapchat into a brief video that is available globally to Snapchat’s more than 100 million daily active users. Additional WWE events will be covered via Snapchat Live Stories throughout the year.

‚ÄúBy partnering with¬†WWE for our coverage of¬†WrestleMania¬†and future events, we are able to bring Snapchatters and WWE fans new and old even closer to the action and behind-the-scenes of some of the biggest events in sports and entertainment,‚ÄĚ said¬†Ben¬†Schwerin, Director of¬†Partnerships¬†at¬†Snapchat.

Tags: #wwe #snapchat

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