Today, Black Friday is expected to one of the busiest shopping days of the year in the lead-up to Christmas, so much so there is now an opposing campaign against consumerism which WWE Superstar Daniel Bryan is taking part in.

He posted on Instagram:

"Today I'm participating Buy Nothing Day, an international protest against consumerism. And more than just this one day, my goal is to buy much less and to give/experience much more this holiday season. One of the most radical things we can do in today's society is to buy nothing."