In an update on WWE's decision to move Jerry "The King" Lawler to SmackDown, it's being said that it wasn't so much a demotion of any sorts, but rather it's because they feel that having Lawler as a SmackDown commentator will make SmackDown look better and give it more of a "big time" atmosphere like Raw.
WWE's long term plan for SmackDown is to hopefully make it fairly equal to Raw again like it used to be years ago.