WARNING:We have detected your browser is out of date. For both performance, security and a better web experience you should keep up to date to avoid viruses, malware, hijacking and stay on top of compatibility features.
[WNS Column] Why Sheamus vs. Rusev For The U.S. Title Is Best For Business
Posted By: Caylon Knox on Nov 02, 2014
"The Celtic Warrior" Sheamus is currently in his second reign as the WWE United States Champion. He has held the Title since May, meaning that he's been the Champion for around six months now. WWE seems to have a tendency to keep the U.S. Title on people for a long period of time, usually with very few Title defenses. I personally think Sheamus has been booked to be a halfway decent United States Champion though because I actually remember him defending it on more than one occasion over the past six months. A lot of U.S. Champions over the past number of years, Dean Ambrose in particular, seemed to hold onto the belt forever without defending it... ever.
WWE's booking of the United States Championship over the past four or five years has been pretty dreadful. To the average wrestling fan, it would only make sense that any kind of a Champion should defend their Title. Especially the secondary Champions like the U.S. or Intercontinental Champion. Why not use these Titles to help make new stars? Why not let a guy have some successful Title defenses to make him look good? Honestly, the last U.S. Title reign that I thoroughly enjoyed was when Kofi Kingston was the U.S. Champion on Raw back in 2009. It seemed like they had him defending it just about every single week on Raw and on all the pay-per-views. I thought Kofi had an amazing run with the U.S. Title back in 2009 and off the top of my head I really can't think of any U.S. Champions since then who have had a run like that.
But as I said before, it seems like Sheamus has actually had some Title defenses. They've made Sheamus look like somewhat of a fighting Champion and I've been fairly satisfied with his run so far. That's why I'm excited about the fact that his newest challenger is the undefeated "Bulgarian Brute" Rusev.
I'm a fan of Rusev and I honestly believe that he has the potential to be a big star for WWE down the road. His anti-American gimmick has drawn some legit heat from the fans and he's been on an impressive undefeated streak since making his debut. The only problem I have with how WWE has been booking Rusev is the fact that his feuds seem to end rather quickly. I would have liked to have seen his feud with Jack Swagger go on for a while. I would have liked to have seen his feud against Mark Henry go on for a while. I would have liked to have seen his feud against The Big Show go on for a while. And now he has challenged Sheamus for a future U.S. Title match. Again, I would like to see this feud go on for a while.
I think a good feud between Sheamus and Rusev over the United States Championship would be, pardon the pun, "best for business." It would make sense for Rusev to go over on Sheamus and win the U.S. Title of course, but a good feud with a lot of hard-hitting battles would make both Superstars look good, and it could also bring new life to the United States Title. It could make for some great storytelling as well.
On one hand you have Sheamus, the first-ever Irish-born WWE World Champion. He may not have been born and/or raised in the United States of America, but Sheamus has come to the States and made a name for himself. World Wrestling Entertainment, based out of Stamford, Connecticut right here in the U.S., has given Sheamus the platform to live out his dream and make a good living. WWE and America have been good to Sheamus, so of course he would take pride in being the WWE United States Champion.
And on the other hand you have the hostile foreigners in Rusev and his manager Lana. They despise everything that America represents. They pledge their allegiance to Mother Russia and the Russian President Vladimir Putin. They want to take the WWE United States Championship and offer it as a gift to President Putin.
We have the grateful foreigner in Sheamus defending America, and we have the hostile foreigner in Rusev who despises America. Two heavy hitters. Two brawlers. Two impressive physical specimens. Two different ideologies. One prestigious Championship.
Imagine if you will, a long-running feud between Sheamus and Rusev over the U.S. Title. As I mentioned before, I think Rusev's feuds have been booked to end far too soon. Let's say that Rusev does end up beating Sheamus for the U.S. Title in their very first match, it could be interesting to see how Sheamus reacts. One would think that Sheamus, who obviously takes a lot of pride in being the U.S. Champion, would fight like hell to try to get the belt back. How about instead of just a one or two-month feud, what if these two go at it for a good four, five, or even six months with a lot of hard-hitting fights for the Title? Rusev would look more and more impressive with every successful Title defense, and a passionate war against the anti-American could help revitalize Sheamus as well, even if he ends up losing the war in the end. Both Superstars would look good, and it would make the U.S. Title look important again.
This could also give Rusev a lot of momentum heading into WrestleMania 31. Let's say that Rusev goes into WrestleMania as the United States Champion with all of this momentum and heat with the fans, his match at WrestleMania could actually be one of the bigger matches on the card no matter who he goes against.
This is all just one fan's idea. Perhaps just a pipe dream. WWE seems to hate the idea of having the U.S. or Intercontinental Titles actually mean something. They seem to hate the idea of having either of those Champions actually look good during their Title reign. They seem to hate the idea of doing what would make sense to the average fan.
It does seem likely that Rusev will end up beating Sheamus for the United States Championship, but what will happen after that is anyone's guess. This could be a great opportunity to do something special with Rusev, Sheamus, and the U.S. Title, or they might just make it seem meaningless like nearly every other U.S. Title reign over the past five years. But if they put the U.S. Title on Rusev, this would draw a lot of attention to both Rusev and the Title itself, so I don't see how they couldn't have him be a fighting Champion. Rusev and Lana have the attention of the WWE Universe. They have the ability to draw heat from the fans. If Rusev wins the U.S. Championship, you would think they would almost have to do something with it. Why not try to let Rusev have a memorable U.S. Title reign?
WWE is always trying to build new stars. They're always looking for people who can draw ratings and revenue for them. They've done a good job of giving Rusev momentum. Why not have him go as far as he possibly can with the U.S. Title before eventually moving on to bigger and better things? If they want him to truly become a star, this could be a great way to accomplish that goal.
Adding comments is disabled due to age of article.
» More News From This Feed
SmackDown Quick Results (10/23/2020) Listed below are the results for tonight's episode of Friday Night SmackDown: *8-Man Tag Match* The Street Profits with Daniel Bryan and Kevin Owens defeat Nakamura, Cesaro, Robert Roode, and Dolph [...]
Oct 23 - Listed below are the results for tonight's episode of Friday Night SmackDown: *8-Man Tag Match* The Street Profits with Daniel Bryan and Kevin Owens defeat Nakamura, Cesaro, Robert Roode, and Dolph [...]
Oct 23 - J Sports WWE has announced that Kairi Sane will be joining the commentary for WWE Hell in a Cell. Their official tweet has been translated... “The Japanese broadcast of the Hell in a Cell PP[...]
Oct 23 - WWE Network has released the following press release. Conversation Series now available every day of the week on the Free Version of WWE Network The Free Version of WWE Network now has episodes o[...]
Oct 23 - Alex Reynolds of the Dark Order, who as previously reported, suffered a stiff shot to the head from a leg drop during this past Wednesday's edition of AEW Dynamite, has provided an update on his healt[...]
Oct 23 - Due to the Speaking Out movement, many WWE stars have been named as being accused of various forms of sexual misconduct since the movement began. According to the Wrestling Observer Newsletter, WWE i[...]
Oct 23 - AEW has officially signed Serpentico to a contract. This comes from Serpentico himself, who announced this to Inside The Ropes. "SNAKEMAN is ALL ELITE! I’ve been under a deal for a few months[...]
Oct 22 - WWE SmackDown! "The Beautiful People" Intro Remake featuring the current SmackDown roster. @WWEonFOX #smackdown #wwe #beautifulpeople pic.twitter.com/tfNQv6uYJX — DR6Edits (@MyTrueShow) Octob[...]
Oct 22 - ECW alumni New Jack has five children--- one of whom is a drag queen who goes by the name Washington Heights. Recently, Heights edited New Jack's Wikipedia page to include her and made a post about h[...]
Oct 22 - The viewership numbers are in for Wednesday’s AEW Dynamite and WWE NXT. Dynamite drew 753,000 viewers on TNT, while NXT drew 644,000 viewers on the USA Network, according to Showbuzz Daily. La[...]
Oct 22 - Keith Lee is reportedly in New York City today doing vocals for a new version of his WWE entrance theme, according to PWInsider. Talking of Lee, the former NXT Champion and North American Champion Ke[...]
Oct 22 - John Alba of Spectrum Sports 360 provided new details on the process for fans attending WWE NXT shows to ensure they are COVID-19 safe. "Sources: #WWENXT protocols for fans to attend the shows at t[...]
Oct 22 - During an interview on The Jimmy Kimmel Show, comedian Eric Andre talked about working on a stunt with John Cena while filming the “The Eric Andre Show” which went wrong. The stunt had Ce[...]
The Rock Has High Praise For WWE Hall Of Famer The Rock took to Twitter to responded to a Tweet from MMA reporter Ariel Helwani regarding the WWE No Mercy 2000 pay-per-view which took place 20 years ago. He had high praise for WWE Hall Of Famer Ku[...]
Oct 22 - The Rock took to Twitter to responded to a Tweet from MMA reporter Ariel Helwani regarding the WWE No Mercy 2000 pay-per-view which took place 20 years ago. He had high praise for WWE Hall Of Famer Ku[...]
Oct 22 - EA Sports announced on Thursday that gamers will get to play as Brock Lesnar for the first time in six years. Lesnar is among a number of fighters and a Halloween vanity pack that will be relea[...]
Oct 22 - "After the show ended, Chris Jericho came out so the audience could sing his theme song and he spoke to the crowd. Here is pt. 1, his theme song. #AEWDynamite" After the show ended, Chris Jeric[...]
Oct 22 - In an interview on WWE's The Bump, former WWE ring announcer Lilian Garcia revealed the advice she received from Vince McMahon: "One of the things I remember about Vince is him telling me not to ta[...]
WWE NXT Quick Results (10/21/2020) Kushida defeated Tommasso Ciampa and Velveteen Dream Ember Moon defeated Jessi Kamea Bronson Reed defeated Austin Theory (twice) Legado del Fantasma defeated Isaiah "Swerve" Scott, Jake Atlas and[...]
Oct 22 - Kushida defeated Tommasso Ciampa and Velveteen Dream Ember Moon defeated Jessi Kamea Bronson Reed defeated Austin Theory (twice) Legado del Fantasma defeated Isaiah "Swerve" Scott, Jake Atlas and[...]
AEW Dynamite Quick Results (10/21/2020) Wardlow defeated Jungle Boy Kenny Omega defeated Sonny Kiss Rey Fenix defeated Penta El Zero Hangman Page defeated Colt Cabana All four men advance in the World Title tournament. Britt Ba[...]
Oct 22 - Wardlow defeated Jungle Boy Kenny Omega defeated Sonny Kiss Rey Fenix defeated Penta El Zero Hangman Page defeated Colt Cabana All four men advance in the World Title tournament. Britt Ba[...]
Updated Card For AEW Full Gear Pay-Per-View Following tonight's AEW Dynamite, here is the updated card for the November 9th Full Gear pay-per-view. - Jon Moxley versus Eddie Kingston in an “I Quit” match for the AEW world champions[...]
Oct 21 - Following tonight's AEW Dynamite, here is the updated card for the November 9th Full Gear pay-per-view. - Jon Moxley versus Eddie Kingston in an “I Quit” match for the AEW world champions[...]
Oct 21 - Below is the updated lineup for next week’s NXT Halloween Havoc episode which will be hosted by Shotzi Blackheart. - NXT North American Championship Spin The Wheel, Make A Deal Match: [...]
Oct 21 - FTR vs. The Young Bucks is set! The Buks became number one title contenders after winning a Fatal-Four way tag team contest in the main event of Wednesday's AEW Dynamite on TNT. Commentary announced[...]
New WWE NXT Tag Team Champions Crowned (Spoiler) Oney Lorcan and Danny Burch defeated Breezango on this week’s episode of WWE NXT to become the new NXT World Tag Team Champions. The match was originally set to be Roderick Strong and Bobby Fish[...]
Oct 21 - Oney Lorcan and Danny Burch defeated Breezango on this week’s episode of WWE NXT to become the new NXT World Tag Team Champions. The match was originally set to be Roderick Strong and Bobby Fish[...]