WARNING: We have detected your browser is out of date. For both performance, security and a better web experience you should keep up to date to avoid viruses, malware, hijacking and stay on top of compatibility features.
 
RSS Feed

Vince Russo Weighs In On WWE's Financial Problems, Television Ratings

Posted By: Caylon Knox on May 30, 2014

Vince Russo Weighs In On WWE's Financial Problems, Television Ratings

Former WWE, WCW, and TNA creative writer Vince Russo has posted a new blog at PyroAndBallyhoo.com talking about WWE's financial problems and their television ratings:

"But HERE is where the problem with the WWE and its current ratings lie.

Moments after the baby bull was decapitated from behind, John Cena was in the middle of the ring telling Bray Wyatt, “Payback is a B***H!”. Whoa—now wait a minute. If I brought little Johnny, and he came to see the baby bull—what do I do now? Do I cover his ears? Do I up and leave? Do I never come back to see another WWE event live? Do I stop watching the show all together? What do I do with this BLATANT MIXED MESSAGE THAT WAS JUST THROWN MY WAY?!!!

“You can’t be half pregnant”.

Vince McMahon said that to me many, many years ago, and it has become my #1 rule when scripting wrestling. What Vince meant was that when you make the decision to do something—YOU GO ALL THE WAY WITH IT! So, the WWE made the decision to go family friendly—they told us all–however, the problem is that they’re not going all the way with it—-they are BEING HALF PREGNANT. Is this because in reality they, themselves as a company, haven’t bought 100% into it, and are just trying to “appease” the board, or, are there other reasons simply steaming from greediness?

Could the reason they haven’t committed one way, or the other, be this simple—from a philosophic point of view—the WWE is trying to capture EVERYONE!? Whereas networks these days are going for the demo P (people) 18-49, the WWE is going for P 5-65. In other words—in typical Vince fashion—they want it ALL!!! And, in theory, there is nothing wrong with that—it’s how Vince made all that money. Go for it all—and leave nothing behind. But that’s only in “theory”.

Back in 2002, I almost went back to the WWE because I took it personally that, within the matter of a little over a two-year span, their ratings  had split in half from the time that I had left–they had fallen below a 3.0. Today–a DOZEN years later—the ratings are still where they were then. When it comes to eyeballs on TVs every Monday night—half of the people are watching now, compared to when the “Attitude Era” was in full stride. Yeah—they’ll fling every excuse at you. Primarily—the television landscape has changed with the internet, iphones, ipads, whatever–OK, good argument. HOWEVER–if that were the case, then why hasn’t the NFL lost half its audience in the last 12 years? They’re on TV, right? Other ways to watch their product are out there—just like in the WWE’s case.

No–that’s a BS excuse. We saw within a five-minute span on “Raw” last night why the ratings are HALF of what they used to be. In attempting to obtain ALL—the WWE has literally alienated, or “turned off” half their audience in the process. Don’t believe me—see what the IWS community has to say about last night’s “Raw” today. Yeah—they loved the Shield brawling with Evolution at the end—but, the baby bull—not so much. And what about the “families”? Oh, yeah, that bull thing was “cute”, but John Cena swearing—not so much. Now, if you keep doing this week in, and week out, the things you “don’t like” will eventually start to build, or add up—until all of a sudden—it’s OK if we miss “Raw” this week. Well, this week turns into next week, and the next week—until they’re not watching anymore.

By trying to be “all things to all people”–which they can’t be—nobody can–the WWE has shot themselves in the boot. For every kid they are gaining, they are losing an adult, and for every adult they are gaining—they are losing a kid. It a switch-off, an exchange, a vicious cycle."

Source: PyroAndBallyhoo.com

.: Join our NEW Wrestling Forum :. 
««« WNS Forum »»»

Tags: #wwe #vince russo
https://wrestlr.me/34675/  
Adding comments is disabled due to age of article.
 

» More News From This Feed

Dec 15
John Cena Teasing A Possible Return At Tonight's WWE TLC?
John Cena has fans wondering after he posted a photo with the words, “Keep Calm and Keep The Streak Going” on Instagram.  Cena has a 17-year pay-per-view streak that would be in jeop[...]
Dec 15 - John Cena has fans wondering after he posted a photo with the words, “Keep Calm and Keep The Streak Going” on Instagram.  Cena has a 17-year pay-per-view streak that would be in jeop[...]
Dec 15
Rumored Team Challenging For The Raw Tag Team Titles On Tonight's WWE TLC
On tonight's WWE TLC the Viking Raiders will issue an open challenge for their Raw Tag Team Championship. Dave Meltzer of Wrestling Observer revealed that Luke Gallows and Karl Anderson are the rumor[...]
Dec 15 - On tonight's WWE TLC the Viking Raiders will issue an open challenge for their Raw Tag Team Championship. Dave Meltzer of Wrestling Observer revealed that Luke Gallows and Karl Anderson are the rumor[...]
Dec 15
Vice Making A Documentary On Chris Benoit
Vice is making a documentary on Chris Benoit for their "Dark Side of the Ring" series. Sister of Nancy Benoit (Chris’s wife) tweeted: "Vice. We did it. Coming soon. How do you heal a family wh[...]
Dec 15 - Vice is making a documentary on Chris Benoit for their "Dark Side of the Ring" series. Sister of Nancy Benoit (Chris’s wife) tweeted: "Vice. We did it. Coming soon. How do you heal a family wh[...]
Dec 15
Former WWE Star Moondog Rex Passes Away
Former WWE star Randy Colley aka Moondog Rex has passed away at the age of 69.  Memphis Wrestling posted the news via their Twitterpage on  The star wrestled in WWE and WCW as well as NWA.[...]
Dec 15 - Former WWE star Randy Colley aka Moondog Rex has passed away at the age of 69.  Memphis Wrestling posted the news via their Twitterpage on  The star wrestled in WWE and WCW as well as NWA.[...]
Dec 15
Ryback Opens Up About A Possible WWE Return
Former WWE star Ryback has been very critical about his former employer.  Despite his criticisms, Ryback says the door is always open for a possible return to WWE.  The star recently sat d[...]
Dec 15 - Former WWE star Ryback has been very critical about his former employer.  Despite his criticisms, Ryback says the door is always open for a possible return to WWE.  The star recently sat d[...]
Dec 15
Final Card Revealed For Tonight’s TLC PPV
WWE’s TLC PPV will take place tonight from Minneapolis, Minnesota.  We’re hours away from the PPV and the final match card has been revealed.  Here’s what fans can expect[...]
Dec 15 - WWE’s TLC PPV will take place tonight from Minneapolis, Minnesota.  We’re hours away from the PPV and the final match card has been revealed.  Here’s what fans can expect[...]
Dec 14
NWA Into the Fire Results from GPB Studios in Atlanta, Georgia (12/14/2019)
The following are the results of tonight's National Wrestling Alliance Into the Fire pay-per-view from GPB Studios in Atlanta, Georgia: 1. Eli Drake defeated Mr. Ken Anderson 2. Thunder Rosa defeate[...]
Dec 14 - The following are the results of tonight's National Wrestling Alliance Into the Fire pay-per-view from GPB Studios in Atlanta, Georgia: 1. Eli Drake defeated Mr. Ken Anderson 2. Thunder Rosa defeate[...]
Dec 14
NWA Into the Fire Results: Major Free Agent Appears After Main Event Match
After the conclusion of the NWA World Heavyweight Championship Match between Nick Aldis and James Storm at tonight's NWA Into the Fire pay-per-view, "The Villain" Marty Scurll made a surprise appearan[...]
Dec 14 - After the conclusion of the NWA World Heavyweight Championship Match between Nick Aldis and James Storm at tonight's NWA Into the Fire pay-per-view, "The Villain" Marty Scurll made a surprise appearan[...]
Dec 14
NWA Into the Fire Results: Aldis vs. Storm for the NWA World Heavyweight Title
In the main event of tonight's NWA Into the Fire pay-per-view, Nick Aldis successfully retained the National Wrestling Alliance World Heavyweight Championship against "Cowboy" James Storm in a Two-out[...]
Dec 14 - In the main event of tonight's NWA Into the Fire pay-per-view, Nick Aldis successfully retained the National Wrestling Alliance World Heavyweight Championship against "Cowboy" James Storm in a Two-out[...]
Dec 14
NWA Into the Fire Results: National Championship Triple Threat Match
Aron Stevens (formerly known as Damien Sandow in WWE) defeated Ricky Starks and Colt "Boom Boom" Cabana in a Triple Threat Match to become the new NWA National Heavyweight Champion at tonight's NWA In[...]
Dec 14 - Aron Stevens (formerly known as Damien Sandow in WWE) defeated Ricky Starks and Colt "Boom Boom" Cabana in a Triple Threat Match to become the new NWA National Heavyweight Champion at tonight's NWA In[...]
Dec 14
NWA Into the Fire Results: Allysin Kay & Surprise Partner vs. Melina Perez & Marti Belle
NWA Women's World Champion Allysin Kay teamed with former IMPACT Wrestling Knockouts Champion ODB to defeat the team of Melina Perez and Marti Belle at tonight's NWA Into the Fire pay-per-view. Kay w[...]
Dec 14 - NWA Women's World Champion Allysin Kay teamed with former IMPACT Wrestling Knockouts Champion ODB to defeat the team of Melina Perez and Marti Belle at tonight's NWA Into the Fire pay-per-view. Kay w[...]
Dec 14
NWA Into the Fire Results: Former IMPACT Knockouts Champion Appears as Allysin Kay's Partner
Former IMPACT Wrestling Knockouts Champion ODB has made a surprise appearance at tonight's NWA Into the Fire pay-per-view to team with NWA Women's Champion Allysin Kay to take on the team of Melina Pe[...]
Dec 14 - Former IMPACT Wrestling Knockouts Champion ODB has made a surprise appearance at tonight's NWA Into the Fire pay-per-view to team with NWA Women's Champion Allysin Kay to take on the team of Melina Pe[...]
Dec 14
NWA Returning to PPV in January, Legendary NWA Television Title Resurrected
During tonight's NWA Into the Fire pay-per-view, it was announced that the NWA will be having another pay-per-view event on January 24th. The event will be available for purchase through Fite TV. It [...]
Dec 14 - During tonight's NWA Into the Fire pay-per-view, it was announced that the NWA will be having another pay-per-view event on January 24th. The event will be available for purchase through Fite TV. It [...]
Dec 14
NWA Into the Fire Results: RNR Express vs. Wildcards for the NWA World Tag Team Titles
The legendary Rock 'N' Roll Express successfully retained their NWA World Tag Team Championships against former champions The Wildcards at tonight's NWA Into the Fire pay-per-view. This is the ninth [...]
Dec 14 - The legendary Rock 'N' Roll Express successfully retained their NWA World Tag Team Championships against former champions The Wildcards at tonight's NWA Into the Fire pay-per-view. This is the ninth [...]
Dec 14
NWA Into the Fire Results: Trevor Murdoch vs. The Question Mark
In the third match of tonight's NWA Into the Fire pay-per-view, The Question Mark defeated former three-time WWE World Tag Team Champion Trevor Murdoch with a double Spike attack to Murdoch's throat. [...]
Dec 14 - In the third match of tonight's NWA Into the Fire pay-per-view, The Question Mark defeated former three-time WWE World Tag Team Champion Trevor Murdoch with a double Spike attack to Murdoch's throat. [...]
Dec 14
NWA Into the Fire Results: Thunder Rosa vs. Tasha Steelz
In the second match of tonight's NWA Into the Fire pay-per-view, Thunder Rosa defeated Tasha Steelz with a Double Foot Stomp to the back. After the match, Rosa attacked Steelz until Ashley Vox made th[...]
Dec 14 - In the second match of tonight's NWA Into the Fire pay-per-view, Thunder Rosa defeated Tasha Steelz with a Double Foot Stomp to the back. After the match, Rosa attacked Steelz until Ashley Vox made th[...]
Dec 14
NWA Into the Fire Results: Eli Drake vs. Mr. Ken Anderson
In the opening bout of tonight's NWA Into the Fire pay-per-view, Eli Drake defeated Mr. Ken Anderson with a roll-up. Who is ready to join us?We are #IntoTheFire 🔥🔥🔥@nwa's biggest PPV of th[...]
Dec 14 - In the opening bout of tonight's NWA Into the Fire pay-per-view, Eli Drake defeated Mr. Ken Anderson with a roll-up. Who is ready to join us?We are #IntoTheFire 🔥🔥🔥@nwa's biggest PPV of th[...]
Dec 14
WWE Reveals Participants For TLC “Watch Along” Tomorrow
WWE revealed the following participants for the “TLC Watch Along” tomorrow night: WWE Watch Along will stream live during WWE TLC on YouTube, Twitter and FacebookDon’t miss WWE Wa[...]
Dec 14 - WWE revealed the following participants for the “TLC Watch Along” tomorrow night: WWE Watch Along will stream live during WWE TLC on YouTube, Twitter and FacebookDon’t miss WWE Wa[...]
Dec 14
Three Big ROH Wrestlers Finished With Company
Three wrestlers are set to finish with Ring Of Honor this weekend. Marty Scrull is rumored to be heading to All Elite Wrestling after recently booking an independent date. Colt Cabana ended his time [...]
Dec 14 - Three wrestlers are set to finish with Ring Of Honor this weekend. Marty Scrull is rumored to be heading to All Elite Wrestling after recently booking an independent date. Colt Cabana ended his time [...]
Dec 14
WWE Smackdown Sees Drop In Ratings
The ratings are in for last night's episode of Friday Night Smackdown. The show garnered 2.339 million viewers, which is a 5% drop from last week's episode. Last night's episode of Smackdown was the [...]
Dec 14 - The ratings are in for last night's episode of Friday Night Smackdown. The show garnered 2.339 million viewers, which is a 5% drop from last week's episode. Last night's episode of Smackdown was the [...]
Dec 14
RAW To Tape Double Episodes This Week
The upcoming episode of Monday Night RAW will take place in Des Moines, Iowa, and it's going to be a busy night for the superstars and crew. WWE will not only be airing a live show, but afterwards th[...]
Dec 14 - The upcoming episode of Monday Night RAW will take place in Des Moines, Iowa, and it's going to be a busy night for the superstars and crew. WWE will not only be airing a live show, but afterwards th[...]
Dec 14
Goldberg Says He Wanted To "Kill" Steve Austin During The Attitude Era
WWE released a new promo for the next episode of Broken Skull Sessions featuring WWE Hall of Famer Goldberg. Steve Austin asked Goldberg if he felt like his copycat in WCW. Here is what Goldberg said[...]
Dec 14 - WWE released a new promo for the next episode of Broken Skull Sessions featuring WWE Hall of Famer Goldberg. Steve Austin asked Goldberg if he felt like his copycat in WCW. Here is what Goldberg said[...]
Dec 14
Shayna Baszler Main Roster Debut Coming Soon
NXT Women's Champion Shayna Baszler has been tearing it up on the yellow brand for two years. Fans are wondering when and if Baszler will make her debut on the main roster. Well, she may be making he[...]
Dec 14 - NXT Women's Champion Shayna Baszler has been tearing it up on the yellow brand for two years. Fans are wondering when and if Baszler will make her debut on the main roster. Well, she may be making he[...]
Dec 14
BROKEN Matt Hardy Reemerges In Latest Episode Of "FREE THE DELETE"
In the fifth episode of "FREE THE DELETE", Matt reemerges from the Reservoir Of Altering Rebirth (ROAR) as a version of his former self. CHALL speaks to Matt and mandates he enters the battlefield to[...]
Dec 14 - In the fifth episode of "FREE THE DELETE", Matt reemerges from the Reservoir Of Altering Rebirth (ROAR) as a version of his former self. CHALL speaks to Matt and mandates he enters the battlefield to[...]

© 2006-2019 wrestlingnewssource.com

All rights reserved. All other trademarks, logos, video, likeness and copyrights are the property of their respective owners.
Terms of Service · Privacy Policy · Π