WWE World Heavyweight Champion John Cena spoke to NOLA.com about the current status of the World Heavyweight Title and how he plans to elevate the Title to the same level as the WWE Championship:

"This is not taken as a shot of disrespect to anyone who has held the title before me, but it's now viewed as a second-tier championship. (Defending it at WrestleMania 30) will truly put a stamp on making it the real deal. I want the WWE universe to realize that it's not a second-tier championship. It should be treated with as much respect as the WWE title."