WWE officials were talking about having Damien Sandow lose when he eventually cashes in his Money In The Bank contract for the World Heavyweight Championship, but it looks like those plans have changed. As of right now, Sandow is indeed penciled in to have a run with the World Heavyweight Championship at some point, although when exactly he'll get it is uncertain.
Also, WWE might end up turning Sandow into a babyface. He's been instructed to drop some of his heel antics such as the cartwheel and singing. Some elements of Sandow's gimmick have been given to Aiden English down in NXT and WWE officials, Vince McMahon in particular, don't want the two characters to be too similar.