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WWE officials are looking to be more edgier with RAW. The feeling is that Vince McMahon isn't behind the new push but obviously is on-board with it. Vince realizes that numbers are down and it's said that he is open to suggestions.
With the low ratings, WWE officials want to put out a product that's a little different than what we've seen over the past year or so. We can also expect to see more wrestling-heavy WWE programming.