Former WCW executive Jim Herd has died at the age of 87, with Conrad Thompson reporting that he passed away in October.

Herd served as WCW’s Executive Vice President from 1988 to 1992, taking on the role after Turner Broadcasting purchased Jim Crockett Promotions. His time in charge covered an important period as the company developed under Turner’s ownership.

His leadership drew criticism, particularly over creative ideas linked to films and celebrities. However, Herd also helped secure promotional partnerships and contributed to WCW’s growth as a business.

His relationship with Ric Flair became one of the most widely remembered parts of his tenure. Herd famously wanted Flair to adopt a Spartacus character before firing him in 1991.

Herd resigned as Executive Vice President on 8 January 1992. He largely stepped away from the wrestling spotlight afterwards, making only occasional interview appearances.

WNS extends its condolences to Herd’s family, friends and loved ones.

How do you remember Jim Herd’s time in WCW? Share your thoughts in the comments.