AAA CEO Dorian Roldán has reassured fans that WWE’s acquisition of the promotion will preserve the Mexican lucha libre identity at its heart.

Speaking on Bajo la Piel, Roldán explained that the deal offers AAA an opportunity to reach more fans worldwide while continuing the vision of its founder, his uncle Antonio Peña.

“We don’t want the spirit of Mexican lucha libre to be lost,” he said.

According to Roldán, WWE shares that commitment. He said the aim is to bring authentic Mexican wrestling to a wider audience through WWE’s resources and international reach.

Taking AAA beyond Mexico has long been a family ambition. Previous efforts included partnerships involving MGM and Robert Rodriguez, but Roldán believes WWE’s production, marketing, design and talent resources can help the promotion take that next step.

The relationship also goes back much further than the 2025 deal. Roldán revealed that discussions first took place in 2010, with further talks following the death of his father, Joaquín Roldán, in 2017.

At that stage, AAA was not considered ready for a sale to a major publicly traded American company. Roldán said that experience encouraged him to strengthen the organisation and prepare it for a future opportunity.

AAA has since gained additional exposure through weekly programming on FOX in Latin America and YouTube internationally.

Roldán also addressed the business considerations behind the sale, including the possibility that WWE could acquire AAA’s longtime rival, CMLL. In his view, WWE was going to expand into Mexico regardless of whether AAA became part of its plans.

“There are several reasons for the sale. The first is my uncle’s legacy. Second, there was also the possibility that they would buy out the competition. If they buy out the competition, having to fight both the competition and them would have been crazy. Third, they were going to enter Mexico with or without me. They’ve struck a massive global deal with Netflix for a lot of money, which requires them to start expanding into other territories, and they have money to spare. So, do you want to jump on that bandwagon or not? I believe a business’ ultimate goal is to make money. I’ve been fortunate to have great mentors, and one person once told me: ‘Fall in love with money, not with the business, because there are a lot of people who fall in love with the business, and the business has its ups and downs.’ The point is, if you’re at a great moment, with a high valuation, and you started the business to make money, why wouldn’t you sell it? What I’m getting at is that it’s a matter of personal ego,”

For Roldán, the partnership represents a chance to build on Peña’s legacy and give Mexican lucha libre a bigger international platform.