All Elite Wrestling President Cody Rhodes has said the new company will not focus on WWE ahead of their upcoming TV launch this October.
Speaking at the 2019 Television Critics Association summer press tour, Rhodes outlined the difference between WWE's 'Sports Entertainment' and his own brand of Pro-Wrestling.
He said: "The thing we have to do is not focus on WWE. The thing we’re providing is very different.
"WWE coins themselves ‘sports entertainment.’ We coin ourselves ‘pro wrestling.’ I don’t think the shows will look or sound like one another."
AEW is set to launch their own show on TNT on October 2, this year.
Their next major event, All Out will take place August 31, and will see the crowning of the company's first World Heavyweight Champion.