Dave Meltzer revealed in the latest Wrestling Observer Newsletter that the idea for the new 24/7 title was pitched to the WWE by USA Network.
The network had become very concerned with the low Raw and SmackDown Live viewership and decided to pitch ideas to Vince McMahon.
McMahon was not keen on many of the pitched ideas with many being described as "terrible" but he did like the 24/7 title idea and implemented it pretty quickly.
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