Times are indeed changing in professional wrestling with the threat of competition from New Japan Pro Wrestling and All Elite Wrestling.
For the first time in almost two decades, WWE talent are negotiating harder than ever for better deals and also speaking out when they feel their talent isn't being used to its fullest potential.
In an interview on the most recent edition of Chasing Glory with Lillian Garcia, WWE Superstar Rusev opened up about his current position WWE and his upset at losing the United States Championship and trying to improve his position.
On losing the U.S. Title:
“It meant a lot, it always does because it was the first championship I ever won,” Rusev said when Garcia asked him how he felt about dropping the belt. “It kinda hurts me because nobody cares about it. It feels like I’m the only one who cares about that title, and I wanted to make it bigger. I wanted to make it what it was when I wrestled John Cena for it, but it seems like every time somebody else has it nothing happens,” he added. “Now I’ve lost it I know the title is probably gonna get lost again, and I’m gonna get lost probably too.”
On trying to improve his position but it not amounting to anything:
“I do want to look my best, I do want to be at my best because I wanna be WWE Champion. I wanna be on top, I don’t wanna be forgotten. But that’s what irks me is that I do all these things but nothing changes and that’s where the frustration comes,” he said. “I’m trying something to catch Vince’s eye with this or that. We go, we pitch, we talk, it just never comes to anything”
Click here to listen to the full interview.